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  • Writer's pictureJulie Drost Lokun

How To Build A Business In 2023 (PLUS 10 free tools to help your business grow)


It's difficult to make specific predictions about the business climate in 2023, as it will be affected by a number of factors such as the ongoing COVID-19 pandemic, economic conditions, and political developments. However, here are some potential trends and factors that could shape the business environment in 2023:


I am an advocate for brand builders who are looking to change the landscape of their businesses. I am a writer for Entrepreneur Magazine, a badass business builder and facilitator of dreams. If you like what you read-check out my podcasts, OBSESSED, and THE MEDIACASTERS.



Remote work and hybrid models: Remote work and hybrid models of working may become the norm as companies adapt to the changes brought by the pandemic.

  1. Increased focus on sustainability: Companies may be under greater pressure to adopt sustainable practices and reduce their environmental impact, as well as adapt to the potential effects of climate change on their operations.

  2. Continued pressure on data privacy and security: Companies will have to continue to comply with data privacy regulations and protect sensitive information.

  3. Supply chain disruptions: Companies may continue to face challenges with supply chain disruptions caused by the pandemic's effect on global trade and logistics.

  4. Emphasis on Innovation: Companies will need to focus on innovation to stay competitive in the market.

  5. Increased demand for e-commerce and digital platforms: With the pandemic's effect on consumer behavior, e-commerce and digital platforms will continue to grow in popularity.




Overall, the business environment in 2023 may be shaped by a combination of pandemic recovery, economic conditions, and technological advances, which may present both challenges and opportunities for companies.

My Favorite Free tools on the Internet to Grow your Business


There are many free tools available on the internet that can help businesses grow and improve their operations. Here are a few examples and ones I am obsessed with:

  1. Google Analytics: This is a free web analytics service that provides insights into website traffic and visitor behavior.

  2. Hootsuite: This is a free social media management tool that allows businesses to schedule and publish content on multiple social media platforms.

  3. Mailchimp: This is a free email marketing tool that allows businesses to create and send email campaigns to their subscribers.

  4. Canva: This is a free graphic design tool that allows businesses to create professional-looking designs for social media posts, flyers, brochures, and other marketing materials.

  5. Trello: This is a free project management tool that allows businesses to organize and track tasks and projects.

  6. Zoom: This is a free video conferencing and webinar tool that allows businesses to conduct remote meetings and webinars.

  7. Google Docs: This is a free online office suite that allows businesses to create and collaborate on documents, spreadsheets, and presentations.

  8. HubSpot CRM: This is a free customer relationship management tool that allows businesses to manage and track leads, customer interactions, and sales.

  9. Yoast SEO: This is a free WordPress plugin that allows businesses to improve their website's search engine optimization (SEO).

  10. SEMrush: This is a free tool that allows businesses to track their website's ranking and performance in search engines, as well as those of their competitors.

Keep in mind that these are just a few examples, and there are many other free tools available on the internet that can help businesses grow and improve their operations. It is most important for you to recognize that you need to be consistently agile and open to innovation. Understand that multiple revenue streams is the key to supporting all business plans.


And don't forget to reach out to mentors, coaches, consultants, and other amazing humans that have paved the way before you. After all, if you feel you know it all and are the smartest person in the room--you are limiting your potential.


You Got This--Jules




I am an advocate for brand builders who are looking to change the landscape of their businesses. I am a writer for Entrepreneur Magazine, a badass business builder and facilitator of dreams. If you like what you read-check out my podcasts, OBSESSED, and THE MEDIACASTERS.




If you do not connect with my message-let me know why the heck not!






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