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  • Writer's pictureJulie Lokun

How Influencers Can Sell Your Book and Create A Buzz (LIKE A NEW YORK TIMES BEST SELLER BUZZ)


Are you an influencer?

Most likely you are. You have an ecosystem of friends, family, and lookers-on who take interest in what you do. However what if you have thousands, millions, or billions of people who lapped up all your words? This would make it super easy to sell your book. Yet, most of us do not enjoy a following that can catapult your book to New York Times Best Seller.


Here is my smidgeon of advice--find someone who does have a fan base that will love your book.

In today's world, social media platforms have become an integral part of our lives. They have transformed the way we communicate, connect, and share information with the world. Social media platforms such as Facebook, Instagram, Twitter, and YouTube have also given rise to a new breed of celebrities called "influencers." These influencers have amassed a massive following on social media, and they hold a lot of power when it comes to influencing people's opinions and decisions. As an author, you can harness the power of influencer marketing to promote your book and reach a wider audience.

Influencer marketing is a form of marketing where businesses collaborate with influencers to promote their products or services. Influencer marketing is an effective way to reach a highly engaged audience because influencers have built trust with their followers over time. When an influencer recommends a product or service, their followers are more likely to trust their opinion and consider making a purchase.

As an author, influencer marketing can be an effective way to promote your book to a wider audience. Influencers can help you reach a new audience, build buzz around your book, and increase your book's visibility. Let's take a look at the power of influencer marketing for authors, both fiction and nonfiction.



  1. Reaching a new audience Influencer marketing is an effective way to reach a new audience that may not be familiar with your book. When you collaborate with an influencer, you have the opportunity to reach their followers who may not have heard of your book before. This can help you increase your book's visibility and attract new readers.

  2. Building buzz around your book Influencers has the power to create buzz around your book by sharing it with their followers. When an influencer shares your book on their social media channels, it can generate excitement and anticipation among their followers. This can lead to more people talking about your book and increase its visibility.

  3. Increasing your book's visibility Influencer marketing can help increase your book's visibility by getting it in front of more people. When an influencer shares your book on their social media channels, it can be seen by their followers, as well as their followers' friends and family. This can lead to more people discovering your book and potentially purchasing it.

  4. Building trust with potential readers Influencers have built trust with their followers over time by consistently sharing quality content and engaging with their audience. When an influencer recommends your book, their followers are more likely to trust their opinion and consider making a purchase. This can be especially beneficial for authors who are new to the publishing world and may not have an established following.

  5. Cost-effective marketing Influencer marketing can be a cost-effective way to promote your book. Many influencers are willing to collaborate with authors for a reasonable fee or in exchange for a free copy of the book. This can be a more affordable option compared to traditional advertising methods such as print ads or radio spots.

When it comes to influencer marketing for authors, it's essential to find the right influencer for your book. Look for influencers who have a following that aligns with your target audience. For example, if you've written a young adult novel, you may want to collaborate with a bookstagrammer who specializes in reviewing and promoting young adult books. In conclusion, influencer marketing can be a powerful tool for authors looking to promote their books and reach a wider audience. It's an effective way to build buzz around your book, increase your book's visibility, and reach a new audience. By collaborating with the right influencer, you can tap into their loyal following and potentially attract new readers to your book.


Learn More About Creating A Buzz around your book, your brand and business! It takes a village--and the more you learn the more you know!




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