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  • Writer's pictureJulie Lokun

How To Sell Your Book. Period.

Congratulations! You’ve written a book, and now you want to sell it and make it your brand. You may be wondering, where do I start? How can I get my book in front of the right people? I want to give you real advice and I want you to know that writing a book is not easy! Think of it as giving birth (guys--just imagine it). You have been anticipating this book for so long and then it arrives and you are thinking "NOW WHAT"?

Let's unpack this experience as I give you some tips on how to sell your book and turn it into a brand.

  1. Define your target audience The first step in selling your book is to define your target audience. Who is your ideal reader? What age group are they in? What are their interests? By knowing your audience, you can better market and promote your book to the right people.

  2. Develop a strong online presence In today's digital age, having a strong online presence is crucial. Create a website for your book and start building your social media profiles. Use these platforms to connect with potential readers, promote your book, and share updates about your writing journey.

  3. Offer value to your readers One of the best ways to turn your book into a brand is by offering value to your readers. Share your knowledge and expertise on the topics covered in your book. Start a blog or podcast related to your book’s theme, and engage with your audience. This will help build a community around your brand and keep readers engaged with your content.

  4. Leverage book reviews and endorsements Book reviews and endorsements are important for gaining credibility and exposure. Reach out to book reviewers and bloggers in your niche and ask for an honest review of your book. If you have any endorsements from notable figures or celebrities, use them to promote your book.

  5. Utilize book marketing services There are various book marketing services available that can help you promote your book to a wider audience. Services such as book trailers, book tours, and book signings can be effective in generating buzz and interest in your book.

  6. Create a series or spin-off If your book is successful, consider creating a series or spin-off based on your book’s theme. This will keep readers engaged with your brand and give you an opportunity to expand your audience.

Take a deep breath. This is a lot. And I do not expect you to master the art of selling a book in a hot minute. In fact, this journey is a slow rise to success. It does not happen overnight.

At first, your friends and family will enjoy the fruits of your labor. And if you rely on this audience as your rise to the New York Times Best Seller list-I want you to reconsider this strategy.

Writing a book is a business. Whether you are self-published or traditionally published you need to be your own publicist. This can be extremely rewarding and fun if you put in the work and explore the opportunities around you.



In addition to building your book as a brand, it's also important to build your personal brand as an author. Your personal brand is how you present yourself to the world and how you want people to perceive you. It's not just about your book, but about who you are as a person and what you stand for. Here are some tips on how to build your personal brand as an author:

  1. Establish your author platform Your author platform is your online presence as an author. It includes your website, social media profiles, and any other online platforms where you connect with your audience. Make sure your author platform reflects your personal brand and showcases your personality and values.

  2. Consistency is key Consistency is important in building a personal brand. Be consistent in the message you’re putting out there and make sure it aligns with your personal brand. This includes the tone of your writing, the content you share on social media, and how you interact with your audience.

  3. Define your brand voice Your brand voice is how you communicate with your audience. It should reflect your personality, values, and style. Decide on your brand voice early on and use it consistently across all your communication channels.

  4. Engage with your audience Engage with your audience on a regular basis. This includes responding to comments on social media, engaging in conversations, and being available to answer questions. By engaging with your audience, you’ll build a loyal following and a strong personal brand.

  5. Offer value outside of your books Offering value to your audience outside of your books is a great way to build your personal brand. This can include creating free resources, offering writing tips and advice, or hosting events or webinars related to your area of expertise.

If you glean anything from this blog post, understand that building your personal brand as an author is just as important as building your book as a brand. By establishing your author platform, being consistent, defining your brand voice, engaging with your audience, and offering value outside of your books, you can create a strong personal brand that will help you connect with your audience and succeed as an author.


About Me:

Just GOOGLE me. I am passionate about elevating voices that are making an impact in the world. I am passionate about creatives and entrepreneurs who want to take their voices to the next level.

I am obsessed with your voice. It needs to be heard!

I am a mom of 4 boys, wife, CEO, podcast host, and author who has figured it out as she goes along.

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